50 min listen
Pedro Earp (AB/InBev) | Live Your Brand's Purpose
FromThe CMO Podcast
ratings:
Length:
45 minutes
Released:
May 8, 2019
Format:
Podcast episode
Description
Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strives to make sure each of his brand's purpose is front and center. Pedro also oversees the brewer's global innovation unit, called ZX Ventures. In this episode Pedro talks about what each brand means to him, how he conveys those stories to consumers, and why its a privilege to take the flag of beer forward.
Released:
May 8, 2019
Format:
Podcast episode
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