In our first episode of, Leadership During Crisis Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taking in response to the COVID-19 pandemic. Along with being the CMO of AB InBev, Pedro also oversees AB InBev's growth and innovation group ZX Ventures.In this conversation, Pedro talks about how the pandemic incidentally helped his team become more streamlined, how now is the time to focus on people and the ways every brand can help their consumers, and the lasting effects this will have on the way AB InBev works.