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Julie Saunders (Autocamp) | Learnings From Around the Campfire

Julie Saunders (Autocamp) | Learnings From Around the Campfire

FromThe CMO Podcast


Julie Saunders (Autocamp) | Learnings From Around the Campfire

FromThe CMO Podcast

ratings:
Length:
58 minutes
Released:
Sep 20, 2023
Format:
Podcast episode

Description

We're headed outside–well, almost–as Jim welcomes the Chief Marketing Officer of Autocamp, the 10-year-old red-hot hospitality company. AutoCamp is sometimes called the Airstream Hotel, as it offers overnight lodging and accommodations in modern Airstream suites and luxurious tents at locations such as Cape Cod, Yosemite National Park, the Russian River Valley, and Joshua Tree National Park. Julie has worked as CMO at Autocamp for about 18 months. This is Julie’s third CMO role, after stints at Graduate Hotels and the Ace Hotel group. Like Jim, Julie is a Penn Stater, where she studied French Language & Literature before earning a Masters in Art History at Christie’s. She joins Jim to talk about building unique brands within the hospitality industry and how she found her way to Autocamp. She also shares some of the incredible lessons she's learned from listening to her customers.So, lace up your hiking boots and join Jim as he welcomes a CMO who loves to run–and of course, “glamp” at just about any Autocamp.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Sep 20, 2023
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.