16 min listen
046 | From Start-Up to 40K 9L cases: the (bumpy) journey to become the UK’s largest independent Rum Brand | Part 1/2 with Jack Orr-Ewing, CEO of Duppy…
046 | From Start-Up to 40K 9L cases: the (bumpy) journey to become the UK’s largest independent Rum Brand | Part 1/2 with Jack Orr-Ewing, CEO of Duppy…
ratings:
Length:
35 minutes
Released:
Feb 6, 2024
Format:
Podcast episode
Description
In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share.
He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.
Time Stamps
0:00 Introduction
1:00 Building Demand
5:09 Entering A New Market
10:43 Selecting Bars
15:11 Differentiating Your Brand For On-Trade
23:08 Utilizing Portfolio To Enter Bars
28:47 The Target Consumer
31:45 The Duppy Share
34:21 Outro
About The Host: Chris Maffeo
About The Guest: Jack Orr-Ewing
He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.
Time Stamps
0:00 Introduction
1:00 Building Demand
5:09 Entering A New Market
10:43 Selecting Bars
15:11 Differentiating Your Brand For On-Trade
23:08 Utilizing Portfolio To Enter Bars
28:47 The Target Consumer
31:45 The Duppy Share
34:21 Outro
About The Host: Chris Maffeo
About The Guest: Jack Orr-Ewing
Released:
Feb 6, 2024
Format:
Podcast episode
Titles in the series (62)
004 | Cracking the Drinks Value Chain: debunking the myth of bypassing the links of the chain | Part 2/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA) by The MAFFEO DRINKS Podcast