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017 | Bar Scene dynamics: from advocacy programs to how to approach top bars | Part 1/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (O…
017 | Bar Scene dynamics: from advocacy programs to how to approach top bars | Part 1/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (O…
ratings:
Length:
27 minutes
Released:
Jul 20, 2023
Format:
Podcast episode
Description
In this episode, Chris Maffeo talks with Adrián Michalčík. He is the Global Winner of the Diageo WorldClass 2022 and Global Top 6 in 2016. He is the Director of Mixology at Pier 42 in Oslo.
They discussed:
• The importance of On-trade in brand building, especially in dark markets.
• What can small brands learn from Global Brands' Advocacy Programs.
• How Salespeople can prepare themselves before approaching a bar.
• Latest developments in the Czechoslovak and Nordic bar scenes.
• The Italian and Czechoslovak connection in the Global bar scene.
• How top bars decide which brands to list on their offering
About the Host: Chris Maffeo
About the Guest: Adrián Michalčík
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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
They discussed:
• The importance of On-trade in brand building, especially in dark markets.
• What can small brands learn from Global Brands' Advocacy Programs.
• How Salespeople can prepare themselves before approaching a bar.
• Latest developments in the Czechoslovak and Nordic bar scenes.
• The Italian and Czechoslovak connection in the Global bar scene.
• How top bars decide which brands to list on their offering
About the Host: Chris Maffeo
About the Guest: Adrián Michalčík
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Jul 20, 2023
Format:
Podcast episode
Titles in the series (63)
Trailer: welcome to The MAFFEO DRINKS Podcast by The MAFFEO DRINKS Podcast