28 min listen
020 | Decoding Cocktail Bars: Translating Between Consumer, Bar and Brand | Part 1/2 with Alex Frezza from L' Antiquario (Napoli, Italy)
020 | Decoding Cocktail Bars: Translating Between Consumer, Bar and Brand | Part 1/2 with Alex Frezza from L' Antiquario (Napoli, Italy)
ratings:
Length:
41 minutes
Released:
Aug 9, 2023
Format:
Podcast episode
Description
This is the first part of the chat I had the honor of having with Alex Frezza. He is the Owner and Founder of L'Antiquario in Napoli, currently number 46 on the Global list of 50 Best Bars. He is a bar legend in Italy and internationally. I hope you will enjoy our chat.
Main topics discussed:
From 0 to 1 bottle
• Understanding the thought process of a bar owner being pitched to
• The Wholesaler Paradox (Why bars have an aversion to brands without a wholesaler)
• The Importance of the Target Occasion
From 1 bottle to 1 case
• What attracts bar owners to a product
• Communicating your brand identity to consumers through bartenders
• Being approachable to consumers for bars and brands
From 1 case to 1 pallet
• Big brands vs. Small brands approaches
• Localization Failures
• Building Distribution Networks
About the Host: Chris Maffeo
About the Guest: Alex Frezza
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Main topics discussed:
From 0 to 1 bottle
• Understanding the thought process of a bar owner being pitched to
• The Wholesaler Paradox (Why bars have an aversion to brands without a wholesaler)
• The Importance of the Target Occasion
From 1 bottle to 1 case
• What attracts bar owners to a product
• Communicating your brand identity to consumers through bartenders
• Being approachable to consumers for bars and brands
From 1 case to 1 pallet
• Big brands vs. Small brands approaches
• Localization Failures
• Building Distribution Networks
About the Host: Chris Maffeo
About the Guest: Alex Frezza
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Aug 9, 2023
Format:
Podcast episode
Titles in the series (62)
002 | The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City) by The MAFFEO DRINKS Podcast