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033 | The Bottom-up Trade: aka where to build brands regardless if on or off-trade | Part 2/2 with Julian Marsili, Global Drinks Brand Director (Copen…
033 | The Bottom-up Trade: aka where to build brands regardless if on or off-trade | Part 2/2 with Julian Marsili, Global Drinks Brand Director (Copen…
ratings:
Length:
34 minutes
Released:
Nov 7, 2023
Format:
Podcast episode
Description
In Episode 033, I continued the conversation I had in episode 032 with Julian Marsili. He is a Global Drinks Brand Director who has many years of experience in the drinks business. He is behind the successful global rejuvenation of the Carlsberg brand, the launch of Alcohol-Free brews and other Portfolio Innovations. He has previously managed Peroni Nastro Azzurro in Italy. I hope you will enjoy our chat.
This is a two part-episode, so Don't forget to listen to episode 032 as well. I hope you will enjoy our chat.
Time Stamps
(00:35); The Bottom-up Trade
(02:45); Target Spaces
(07:23); Recovering Brand Essence
(12:24); Marketeer Disconnection From Trade
(19:57); 1% Everyday
(25:30); Distinctiveness Vs Differentiation
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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
This is a two part-episode, so Don't forget to listen to episode 032 as well. I hope you will enjoy our chat.
Time Stamps
(00:35); The Bottom-up Trade
(02:45); Target Spaces
(07:23); Recovering Brand Essence
(12:24); Marketeer Disconnection From Trade
(19:57); 1% Everyday
(25:30); Distinctiveness Vs Differentiation
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Nov 7, 2023
Format:
Podcast episode
Titles in the series (63)
Trailer: welcome to The MAFFEO DRINKS Podcast by The MAFFEO DRINKS Podcast