This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat.

Main Topics Discussed:0 to 1 Bottle
-Figuring out pricing
-Back bar analysis
-Targeting the right bars

1 Bottle to 1 Case
-Cocktail opportunities in bars
-Strengthening customer-brand relationships (Love & Money)
-Creating volume focused KPIs

1 Case to 1 Pallet
-Beyond the back bar
-Ironing out the value chain
-Incentivizing your value chain

About the Host: Chris Maffeo
About the Guest: Maurice Doyle

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