31 min listen
027 | Brand Mysticism: how to create winning brands from the bottom-up | with Steven Grasse, Founder of Quaker City Mercantile (Philadelphia, PA, USA)
027 | Brand Mysticism: how to create winning brands from the bottom-up | with Steven Grasse, Founder of Quaker City Mercantile (Philadelphia, PA, USA)
ratings:
Length:
69 minutes
Released:
Sep 26, 2023
Format:
Podcast episode
Description
In episode 027 I had the honor of interviewing Steven Grasse. He is the founder of the renowned agency Quaker City Mercantile and of Tamworth Distilling. He is a legend in the drinks industry, having created brands such as Hendrick's gin, Sailor Jerry Rum, and having crafted great rebirths such as Pilsner Urquell, Guinness, and Miller High Life. I hope you will enjoy our chat.
Main Topics Discussed:
0 to 1 Bottle:
- Differentiating Liquid
- Why Not to Chase Trends
- Bridging Categories through Taste Profile
1 Bottle to 1 Case:
- Building a Rich Brand World
- The Importance of Rituals
- Choosing Partners & Distributors
1 Case to 1 Pallet
- On, Off-Trade and State Monopolies
- Institutional Knowledge
- Award Show
About The Host: Chris Maffeo
About The Guest: Steven Grasse
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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Main Topics Discussed:
0 to 1 Bottle:
- Differentiating Liquid
- Why Not to Chase Trends
- Bridging Categories through Taste Profile
1 Bottle to 1 Case:
- Building a Rich Brand World
- The Importance of Rituals
- Choosing Partners & Distributors
1 Case to 1 Pallet
- On, Off-Trade and State Monopolies
- Institutional Knowledge
- Award Show
About The Host: Chris Maffeo
About The Guest: Steven Grasse
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Sep 26, 2023
Format:
Podcast episode
Titles in the series (61)
010 | Building demand for a new category: the journey from lower ABV to Session Spirit ™ | Part 1/2 of the Interview with Brad Crompton, Director at Spirits of Bermondsey (London, UK) by The MAFFEO DRINKS Podcast