24 min listen
040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)
040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)
ratings:
Length:
39 minutes
Released:
Dec 26, 2023
Format:
Podcast episode
Description
In Episode 040, I continued the conversation with Julian Davies from Episode 039. Feel free to listen to that, as well. He started as a Sales guy for Stella Artois in the UK, then moved to SABMiller where he wrote the brand-building strategy, before taking a Senior Marketing role at Bombay Sapphire. He now consults start-ups and is the Founder of Ostara English vermouth. I hope you enjoy our chat.
Time Stamps
00:00 Introduction
00:15 The Importance of Bartenders
04:27 The Social Entourage
07:37 The Limits of Misaligned KPIs
16:30 Developing Healthy KPI Habits
20:00 A Certain Occasion For A Certain Person
23:53 Liquid vs Story for Brand Building
31:22 Story Has a Purpose
34:08 What's Your Angle?
37:39 Wrap Up
About The Host: Chris Maffeo
About The Guest: Julian Davies
Time Stamps
00:00 Introduction
00:15 The Importance of Bartenders
04:27 The Social Entourage
07:37 The Limits of Misaligned KPIs
16:30 Developing Healthy KPI Habits
20:00 A Certain Occasion For A Certain Person
23:53 Liquid vs Story for Brand Building
31:22 Story Has a Purpose
34:08 What's Your Angle?
37:39 Wrap Up
About The Host: Chris Maffeo
About The Guest: Julian Davies
Released:
Dec 26, 2023
Format:
Podcast episode
Titles in the series (61)
005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA) by The MAFFEO DRINKS Podcast