23 min listen
055 | Georgie Bell | Taste Profile & Storytelling | The Heart Cut
055 | Georgie Bell | Taste Profile & Storytelling | The Heart Cut
ratings:
Length:
47 minutes
Released:
Apr 9, 2024
Format:
Podcast episode
Description
In Episode 55, I enjoyed chatting with The Heart Cut's co-founder Georgie Bell. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society.
We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with learnings and course correction to build bottom-up. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
2:03 Brand or Liquid?
6:43 Social Currency
12:43 Story Telling
23:22 Taste Profile
25:39 Target Consumer Vs Target Occasion
36:35 Women In Whisk(e)y
36:24 Outro
About The Host: Chris Maffeo
About The Guest: Georgie Bell
We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with learnings and course correction to build bottom-up. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
2:03 Brand or Liquid?
6:43 Social Currency
12:43 Story Telling
23:22 Taste Profile
25:39 Target Consumer Vs Target Occasion
36:35 Women In Whisk(e)y
36:24 Outro
About The Host: Chris Maffeo
About The Guest: Georgie Bell
Released:
Apr 9, 2024
Format:
Podcast episode
Titles in the series (62)
006 | Hunting Bars: how to start selling a new Drinks Brand in a city | Part 1/2 of the Interview with Mike McGrail from the Drinks Noise Podcast (Edinburgh, UK) by The MAFFEO DRINKS Podcast