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011 | How to get on Cocktail Menus: thinking out of the box to achieve rotation | Part 2/2 of the Interview with Brad Crompton, Director at Spirits of…
011 | How to get on Cocktail Menus: thinking out of the box to achieve rotation | Part 2/2 of the Interview with Brad Crompton, Director at Spirits of…
ratings:
Length:
33 minutes
Released:
Jun 9, 2023
Format:
Podcast episode
Description
In this episode, Chris Maffeo spoke to Brad Crompton, Director at Spirits of Bermondsey (Trinity 25)
In the farming part of their chat, we dive into practical strategies for increasing sales in bars. We explore the importance of targeting independent outlets and overcoming skepticism from bar managers/owners. To drive awareness and generate interest, offering free samples and designing special promotions/events prove beneficial.
We also discuss the power of relatable cocktail names and segmenting drinks based on their approximate alcohol content (ABV) to attract customers. Tracking bar menu changes and creating a pipeline for future opportunities is emphasized.
We hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Chris Maffeo
About the Guest: Brad Crompton
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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
In the farming part of their chat, we dive into practical strategies for increasing sales in bars. We explore the importance of targeting independent outlets and overcoming skepticism from bar managers/owners. To drive awareness and generate interest, offering free samples and designing special promotions/events prove beneficial.
We also discuss the power of relatable cocktail names and segmenting drinks based on their approximate alcohol content (ABV) to attract customers. Tracking bar menu changes and creating a pipeline for future opportunities is emphasized.
We hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Chris Maffeo
About the Guest: Brad Crompton
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Jun 9, 2023
Format:
Podcast episode
Titles in the series (63)
Trailer: welcome to The MAFFEO DRINKS Podcast by The MAFFEO DRINKS Podcast