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043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)

043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)

FromThe MAFFEO DRINKS Podcast


043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)

FromThe MAFFEO DRINKS Podcast

ratings:
Length:
43 minutes
Released:
Jan 16, 2024
Format:
Podcast episode

Description

In Episode 043 I continued the conversation with André de Almeida from Episode 042. In this part we digged into GTR, Global Travel Retail as a Bottom-up Channel.
André is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies. He is also a Drinks Jury Member at Spirits Selection by Concours Mondial de Bruxelles.

Time Stamps
0:00 Intro
0:14 Global Travel Retail Logistics
7:55 Segmenting Airports
10:31 Local Airport Advantage
13:42 Airport Stakeholders
18:35 Staffing Airports
22:11 Identifying Your Consumer
34:42 Local vs. Standardized Airport Selection
41:07 Wrapping Up

About The Host: Chris Maffeo
About The Guest: Andre De Almeida
Released:
Jan 16, 2024
Format:
Podcast episode

Titles in the series (63)

This is a podcast for people interested in the drinks industry. With a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case, to pallet. Host Chris Maffeo brings all his industry experience, building premium brands across 30+ markets. In each episode, he interviews drinks founders, managers, salespeople, bartenders, and distributors. Brands are built bottom-up. https://twitter.com/maffeodrinks https://www.winningwithdrinks.com/ https://maffeodrinks.com/