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031 | Building brands bottom-up balancing Nordic minimalism with Italian flair | with Joonas Mäkilä, Co-founder of Mother's Milk Beverages (Helsinki,…
031 | Building brands bottom-up balancing Nordic minimalism with Italian flair | with Joonas Mäkilä, Co-founder of Mother's Milk Beverages (Helsinki,…
ratings:
Length:
67 minutes
Released:
Oct 24, 2023
Format:
Podcast episode
Description
In episode 031, Chris Maffeo had the honor of meeting in person with Joonas Mäkilä, a close friend and Co-founder of Mother's Milk Beverages, a Spirits Company based in Finland. He is a Finnish Commercial Advisor with two decades of experience in FMCG multinationals, private equity-backed hospitality groups, and other industries. We hope you will enjoy their chat.
This is a video episode if you watch it on Spotify.
About the Host: Chris Maffeo
About the Guest: Joonas Mäkilä
Time Stamps
(2:00); Lingoncello Launch
(9:10); Breaking Into Outlets
(11:50); Taking Advantage of The Back Bar
(13:50); A Outlet Owner's View of Attempted Sales
(18:38); Small & Big Brands
(28:45); Brand Stories
(38:00); Target Occasion > Target Consumer
(40:20); Expand Or Focus Distribution
(50:00) Win at Home
(57:00); Internal Competition
(1:02:35); Cash Efficiency
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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
This is a video episode if you watch it on Spotify.
About the Host: Chris Maffeo
About the Guest: Joonas Mäkilä
Time Stamps
(2:00); Lingoncello Launch
(9:10); Breaking Into Outlets
(11:50); Taking Advantage of The Back Bar
(13:50); A Outlet Owner's View of Attempted Sales
(18:38); Small & Big Brands
(28:45); Brand Stories
(38:00); Target Occasion > Target Consumer
(40:20); Expand Or Focus Distribution
(50:00) Win at Home
(57:00); Internal Competition
(1:02:35); Cash Efficiency
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Oct 24, 2023
Format:
Podcast episode
Titles in the series (63)
Trailer: welcome to The MAFFEO DRINKS Podcast by The MAFFEO DRINKS Podcast