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060 | Nick Gillett | Wholesalers & Distributors: understanding the Drinks Route-to-Market | Mangrove Global

060 | Nick Gillett | Wholesalers & Distributors: understanding the Drinks Route-to-Market | Mangrove Global

FromThe MAFFEO DRINKS Podcast


060 | Nick Gillett | Wholesalers & Distributors: understanding the Drinks Route-to-Market | Mangrove Global

FromThe MAFFEO DRINKS Podcast

ratings:
Length:
33 minutes
Released:
May 14, 2024
Format:
Podcast episode

Description

In Ep. 60, I had an incredible chat with Nick Gillett, Managing Director of Mangrove Global. We spoke about all the aspects of bringing Drinks Brands to market from start to scale, including distributors, Wholesalers, and all the links in the Drinks Ecosystem. I hope you will enjoy our chat.

Time Stamps
0:00 Intro
1:20 Brand or Liquid Marketing Foundation
1:58 Nick Gillett Intro
6:58 Wholesalers & Importers Differences
12:50 The Game of Share of Mind
16:53 The Diversity of Wholesale
25:58 Has Wholesale Changed?
28:53 The Value of Relationships
32:10 Outro

About The Host: Chris Maffeo
About The Guest: Nick Gillett
Released:
May 14, 2024
Format:
Podcast episode

Titles in the series (66)

This is a podcast for people interested in the drinks industry. With a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case, to pallet. Host Chris Maffeo brings all his industry experience, building premium brands across 30+ markets. In each episode, he interviews drinks founders, managers, salespeople, bartenders, and distributors. Brands are built bottom-up. https://twitter.com/maffeodrinks https://www.winningwithdrinks.com/ https://maffeodrinks.com/