In this single episode, I had the pleasure of interviewing Krista Schubert from Overproof, an AI-powered market intelligence platform & field execution software for the beverage alcohol industry. She has extensive industry experience and brings incredible insights and data to our chat.

Main topics discussed:

From 0 to 1 bottle
• The importance of the Target Occasion
• How occasions change by City and State
• How to choose the correct city to start building your brand

From 1 bottle to 1 case
• Brand Owners' vs. Distributors' approaches to city strategies
• Analyzing cocktail menus to decide where to focus on
• Avoid brands vs. following brands: different strategies

From 1 case to 1 pallet
• Big brands vs. Small brands approaches
• How to move from one City / State to the next
• How Independent Bottle Shops can complement your On-trade strategy

About the Host: ⁠⁠⁠⁠Chris Maffeo⁠⁠⁠ 
About the Guest: Krista Schubert



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