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032 | Global Brands are built by Bus Drivers: how managers should look after brands for the next generation | Part 1/2 with Julian Marsili, Global Dri…
032 | Global Brands are built by Bus Drivers: how managers should look after brands for the next generation | Part 1/2 with Julian Marsili, Global Dri…
ratings:
Length:
32 minutes
Released:
Oct 31, 2023
Format:
Podcast episode
Description
In Episode 032, I enjoyed speaking to my friend and ex-colleague Julian Marsili. He is a Global Drinks Brand Director with many years of experience in the drinks business. He is behind the successful rejuvenation of the Carlsberg brand globally, the launch of Alcohol-Free brews and other Portfolio Innovations. He has previously managed Peroni Nastro Azzurro in Italy. I hope you will enjoy our chat.
This is a 2 part-episode so Don't forget to listen to episode 033 as well. I hope you will enjoy our chat.
Time Stamps
(1:38); Brand Saliency
(11:57); Maintaining Basics
(17:05); Disconnected From Product
(24:31); Demand Space Vs Target
About the Host
About the Guest
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
This is a 2 part-episode so Don't forget to listen to episode 033 as well. I hope you will enjoy our chat.
Time Stamps
(1:38); Brand Saliency
(11:57); Maintaining Basics
(17:05); Disconnected From Product
(24:31); Demand Space Vs Target
About the Host
About the Guest
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Oct 31, 2023
Format:
Podcast episode
Titles in the series (63)
Trailer: welcome to The MAFFEO DRINKS Podcast by The MAFFEO DRINKS Podcast