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002 | The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City)

002 | The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City)

FromThe MAFFEO DRINKS Podcast


002 | The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City)

FromThe MAFFEO DRINKS Podcast

ratings:
Length:
28 minutes
Released:
Apr 6, 2023
Format:
Podcast episode

Description

In this episode, Jason Littrell and I face the challenges of listing drinks brands in bars and restaurants. We deep dive into the steps from selling one bottle to one case. How do you start from being on the back bar to be on the menu? What are the triggers in the conversation between a salesperson and a bar manager? How do you start from the glass and build brand pull rather than brand push?
I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.

About the Host: ⁠Jason Littrell
About the Interviewee: ⁠Chris Maffeo⁠

All rights reserved: The Littrell Show

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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Apr 6, 2023
Format:
Podcast episode

Titles in the series (63)

This is a podcast for people interested in the drinks industry. With a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case, to pallet. Host Chris Maffeo brings all his industry experience, building premium brands across 30+ markets. In each episode, he interviews drinks founders, managers, salespeople, bartenders, and distributors. Brands are built bottom-up. https://twitter.com/maffeodrinks https://www.winningwithdrinks.com/ https://maffeodrinks.com/