33 min listen
007 | Farming Sales: how to drive sales velocity in bars after you sold the first bottle | Part 2/2 of the Interview with Mike McGrail from the Drinks…
007 | Farming Sales: how to drive sales velocity in bars after you sold the first bottle | Part 2/2 of the Interview with Mike McGrail from the Drinks…
ratings:
Length:
26 minutes
Released:
May 13, 2023
Format:
Podcast episode
Description
In this episode, Chris Maffeo spoke to Mike McGrail, host of Drinks Noise Podcast and Digital Marketing Controller at Whyte & Mackay.
They spoke about the importance of On-trade as a channel to build brands. They spoke about how to go from 1 bottle to 1 case by selling the first bottle with the second one in mind. They then dove into what tools to use to make that happen and discussed the mindset change that needs to happen to help bars "get rid of" bottles as fast as possible to make a new order.
We hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Mike McGrail
About the Interviewee: Chris Maffeo
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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
They spoke about the importance of On-trade as a channel to build brands. They spoke about how to go from 1 bottle to 1 case by selling the first bottle with the second one in mind. They then dove into what tools to use to make that happen and discussed the mindset change that needs to happen to help bars "get rid of" bottles as fast as possible to make a new order.
We hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Mike McGrail
About the Interviewee: Chris Maffeo
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
May 13, 2023
Format:
Podcast episode
Titles in the series (60)
011 | How to get on Cocktail Menus: thinking out of the box to achieve rotation | Part 2/2 of the Interview with Brad Crompton, Director at Spirits of Bermondsey (London, UK) by The MAFFEO DRINKS Podcast