Morgan Eckroth is the new U.S. Barista Champion! Part of the point behind competition is setting the stage for conversation around ideas ranging from social issues to the hands on craft of coffee. In both these areas there are far reaching implications for what the industry latches on to and is inspired to continue developing. On such theme is merging high-end experiences with accessibility in mind. Morgan Eckroth, known for her social media platform Morgan Drinks Coffee, has plenty of experience with connecting with an audience and in her presentation for USBC this year, leaned into the idea that specialty can be and should be experienced by more than just judges at the highest level of coffee.  Morgan is a barista and content creator, having worked in the specialty coffee industry for 5 years. With over 5 million followers across TikTok, YouTube, and Instagram, she shares her love for coffee through comedic customer service sketches, vlogs about her job, and educational videos. Morgan also released a line of coffee in collaboration with Wrecking Ball Coffee in December 2020 and is working to continue creating a link between baristas and their customers through a shared love for coffee and a dash of humor. Today we get to sit down with Morgan and hear all about her innovative approach to the competition and all the ups and downs on her journey to victory in Boston. We cover: Deciding to compete after years of life change Preparation for USBC and crafting a theme Innovation and challenges High level Accessibility  Choosing the coffees  Break down of beverage creation Goals and inspirations Advice to other competitors and shops Links: www.morgandrinkscoffee.com Related Episodes: 257 : A Conversation w/ Morgan Eckroth of MorganDrinksCoffee! 099 : The Barista League w/ Competition Founder Steve Moloney 298 : A Trophy, or Atrophy? 173 : 5 Areas of Focus for Retailers 296: Holistic Barista Training w/ David Castillo of Go Get Em Tiger , Los Angeles   Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com www.coffeefest.com