A big issue with coffee education is accessibility. Much of the practical information that leads customers and coffee professionals alike to understanding, buying, and brewing great coffee is either locked away in our roasteries and cafes or hurried in a sea of misinformation. That's where Leaderboard Coffee comes in.  Today we are going to talk with the founder of Leaderboard Coffee, Suneal Pabari. Suneal is the co-founder of The Roasters Pack, Matchmaker Coffee, This Coffee Co. & Leaderboard Coffee, based out of Toronto, Ontario, Canada. He’s passionate about creating interesting coffee experiences and elevating specialty coffee. Leaderboard is a subscription based tasting competition that brings together passionate consumers and professionals to taste some of the best coffees in the world and win a place on the leaderboard at Leaderboard.coffee  In our conversation we discuss the origins and logistics of Leaderboard as well as the state of coffee education today and what it can be, and needs to be moving into the future.  We cover: Origins of Leaderboard The importance of accessibility Connecting consumers with professionals How gamification aids education through urgency How to approach coffee duration in the future Logistics  Experimental coffee vs conventional Sustainability Creating community Links: www.leaderboard.coffee Instagram Youtube   Related Episodes: 296: Holistic Barista Training w/ David Castillo of Go Get Em Tiger , Los Angeles 282 : How to Listen to your Customers 250 : Planning better Events w/ Steven Moloney of The Barista League 242 : A Conversation with James Hoffmann 196 : Understanding Customer Preferences w/ Peter Giuliano 168 : How to get the Best from your Coffee w/ WBC 2013 Champ, Pete Licata 163 : Lessons from Crush the Rush w/ Josh Little Field     Visit our sponsors! www.prima-coffee.com/keys www.pacficfoodservice.com www.coffeefest.com