Quality is subjective. What is not subjective though, is that quality matters. That begs the question, how should we define quality and pursue it in an age of coffee where we want both excellence and inclusivity of expression of preference. Today on Shift Break we will be talking about why quality still matters and how we should think about what, how, and for whom are we crafting these coffee experiences. Related episodes: 406 : Five Ways to Immediately Improve Your Coffee Quality 393 : The Tyranny of Taste w/ Kosta Kallivrousis RoR #20 : Challenging the Status Quo w/ David Lalonde of Rabbit Hole Roasters, Montreal, Quebec 430 : Embracing “Unreasonable Hospitality” w/ Will Guidara | Thank You NYC + The Welcome Conference 282 : How to Listen to your Customers Prioritize In-House Training and QC 426: Fostering a Culture of Continuous Improvement The best espresso machines in the world! www.lamarzoccousa.com   Custom branded mobile apps for your shop! www.espressly.co.