Out of all the reasons that may be contributing to customers either loving or avoiding your shop, the quality of your drink beverages actually ranks pretty high. The trouble is, we all tend to assume that we have pretty much achieved a level of quality that "should" be sufficient to attract and keep customers and in that assumption we are lulled into a place of security and chance down other means to bring in more people are areas to refine, all the while our coffee is literally leaving a bad taste in people's mouths.  On today's episode I am going to be sharing five things that you can do in your cafe that will absolutely level up and improve your coffee quality. When your marketing and word of mouth brings customers in to the store, both you and them will be confident that you can deliver a truly consistent specialty coffee experience worthy of the hype.  Let's lean into the uncomfortable and embrace the refinement of quality as a constant pillar of who we are and how we operate!  Related episodes: "Local" does not Equal Quality DETAILS 235 : 4 Tips for Training your Staff 191 : Retraining your Staff on new Standards Taste the Rainbow! : Menu knowledge, tasting, flavor, coffee cupping approach to your offerings Drink Drills! : Guidelines for using this powerful training tool in the coffee shop to get baristas ready for anything 307 : 10 Simple ways to Level Up your Coffee Shop   Visit our awesome Sponsors! GROUND BREAKING BREWING MADE SIMPLE! www.groundcontrol.coffee   THE BEST PLANT-BASED BEVERAGES ON THE PLANET! www.Pacificfoodservice.com