Running a coffee house is all about making sure you are able to serve the needs of your customers and to do so consistently. In order to do that you need to be able to not only listen to them but you need to know how to then respond to what they say. For a ton of coffee shops there is either not enough listening going on causing the cafe to miss out on service opportunities, or there is too much where the shop ends up doing everything they hear the customer say out of fear they might lose them. There is a better way.  Today we will be discussing the art of listening to your customers and how to determine what to put into action so that it serves both their interest as well as the interest of your shop. We cover:  Market awareness Co-creation Asking for feedback Listening to the right things Dangers of listening Service and surprise  Episodes to listen to next:  Scaling Values 227 : Connecting with Hearts and Minds Source vs Supplement Building an Accessible Coffee Menu w/ Joe Marrocco 165 : The Art of Deep Listening w/ Oscar Trimboli Visit our sponsors! www.prima-coffee.com/keys www.pacficfoodservice.com www.coffeefest.com