When the customer first walks in the what do you think about them? Well chances are your immediate thoughts will be based on your assumptions formed in conversation with fellow baristas and the inside jokes we have at their expense. Yes, customers can say and do very similar things but why is our default to seek out ways to dismiss and make a caricature of them rather than trying to serve them with the benefit of the doubt as individual?  Today on Shift Break we are going to talk about the problem with our natural tendency to train our brain to react to and think about customers in ways that ends up creating an unfair and less than stellar coffee experience.   Related Episodes: Gossip: How this toxic element destroys community in the coffee shop and what to do instead 019 : 10 Reasons to Love the Customer w/ Chris Deferio Encore! Curbing Their Enthusiasm 329 : How to Teach Company Values to Your Staff   Visit our Sponsors!!! The best espresso machines in the world! www.lamarzoccousa.com   Custom branded mobile apps for your shop! www.espressly.co