It is the 5 year anniversary of episode #19 titled "10 Reasons to Love the Customer"! Coffee professionals tend to pit themselves against the customer as and us vs them battle. The original episode in 2017 was inspired by a magazine article about what baristas hate about customers. This mentality does not good for anyone and because we easily fall into thinking negatively about the customer, I thought it was time we refocus and exercise thankfulness and positivity.  All of these reasons are general enough to be true of almost any car or coffee shop. Truth be told, beyond the general reasons, there are a ton more specific ones that are unique to your own community.  It is my hope that you take this episode and contextualize it, and put in place as a regular thankfulness practice for yourself and your team. Related Episodes: Ignoring the Customer Spiders! What they can Teach us About Hospitality 045 : Simple, Powerful Hospitality w/ Philip Turner 016: Raising the Bar on your Customer Experience w/ Michael Butterworth  277: Encore Episode: How to respond to Negative Feedback   Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com www.coffeefest.com