Customers impression of your business is going to be filtered through the lens of their past experiences in coffee.  Unfortunately that is too often a bad thing and the memory of bad experiences far outlasts the memory of a good one. Today we chat about the important role we play in delivering positive experiences to re-write the script for our customers and their default view of coffee and service work in general.    For consulting and training contact : Chris@keystotheshop.com Or visit: www.keystotheshop.com/consulting   Related Episodes: 10 Reasons to Love the Customer Simple, Powerful, Hospitality w/ Philip Paul Turner Why YOU are Key