As we set out in our coffee journeys as either entrepreneurs or professionals within a company, we tend to seek out and cultivate groups of people around us who offer affirmation almost exclusively. Not matter what we are doing, the mindset we have and therefore the mindset we want other to have is to only offer positive and encouraging words. Trouble is that sometimes those words can cover up real needs that should be explored which makes some encouragement irresponsible.  In today's Shift Break we are going to talk about this personal echo chamber and the need to pursue reality in the face of our own and others misguided desires to keep us far from it.  Related episodes: Stop Lying Keeping it Real 277: Encore Episode: How to respond to Negative Feedback 283 : 5 Bad Reasons to Open a Coffee Shop Taking Offense to Critique   Visit our Sponsors!!! Custom branded mobile apps for your shop! www.espressly.co   The best espresso machines in the world! www.lamarzoccousa.com