Did you say "Instant specialty coffee"?! Yup, that's right. Not only does it taste 300 times better than traditional instant but it may well change the way you think about accessibility, consumer engagement, and how we provide value to the end user. In this episode we are joined by the founder of Voila (One of the pioneers of instant specialty coffee) Kent Sheridan. Kent and I discuss the evolution of his company, the philosophy behind their process and approach to no-compromise quality. Does association with instant coffee damage the reputation of specialty or enhance its value? What is behind the rise of convenience specialty products, and what should retail shops take away and learn from this movement? Find out here and take some note because this is sure to give you some ideas for your approach to specialty and engaging a wider audience.  Enjoy!  Links: www.voila.coffee Instagram Twitter   Related episodes: #92 : Yes Plz w/ Tony Konecny #69 : Hosting a Consumer Coffee Class #35 : The Consumer Revolution w/ Kevin Sinnot   Our Sponsors: www.prima-coffee.com www.pacificfoods.com