Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPeople are living differently now. We deserve designs that have kept up with the ways our lives have changed.Dig into who will be excited to buy your products before launching and focus on going after those customers.Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase. Focus on a very strategic, organic push to have great use of your team's resources.You have to believe in yourself and be relentless in everything you do for your business.Recommended App: Noislihttps://www.noisli.comRecommended Book: State of Terror by Louise Penny & Hillary Clintonhttps://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678Today’s Guest:Kate Swanson is the founder and CEO of  Ensembl.Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life.Connect and learn more about Kate Swanson and Ensembl here:E-mail: Kate@getensembl.comWebsite: https://www.getensembl.comThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply