How do we get people to come to our shop? This is the question at the root of most of our marketing efforts. So many of us have stories of how customers will tell us, even after years of business, "I never knew you were here!". It's frustrating.  In todays Shift Break we will be chatting about how we have been limiting ourselves with the way we are approaching marketing and the change of mindset and tactic that I think may help get people in your shop and aware of your brand. Related episodes: 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 304 : Inside the Coffee Data Trends Breakout Report w/ Katie Von Der Lieth of the SCA 120 : Social Media 101 w/ Jenn Chen 234 : Actions and Strategies to Improve your Messaging w/ Garrett Oden   Visit our Sponsors!!! The best espresso machines in the world! www.lamarzoccousa.com   Custom branded mobile apps for your shop! www.espressly.co