You are unique, but are you just marketing everyone else? How do you differentiate yourself as a business when the market has become so saturated with everyone saying the same things? Customers need clear messaging that delivers meaning, sets you apart, and drives loyalty to your shop. In a time where more than half of the ways we communicate with existing and potential customers is remote, having solid messaging is an absolute must. Today we are going to be discussing all of this with coffee marketing pro, Garrett Oden! Garrett is a coffee industry native who left the cafe to pursue coffee marketing as a freelance copywriter and content strategist. He helps brands like Caffe Nero, Amavida Coffee, Alternative Brewing, and others across the industry find and communicate meaningful messages to customers through website writing, content marketing, packaging, and beyond. Get ready to do a deep dive into actions and strategies that will help you make long term improvements to the way you represent your brand to the world.  You will learn about: The problem with our messaging True differentiation Connecting with your core audience Clarity of mission and focus Holistic branding 3 core actions to take  Where to put your message Actions and values Hierarchy of messaging intensity   Links: www.coffeemarketingschool.com/keys Garret on LinkedIn Garrett on Twitter   Related Episodes:  Bridging the Values-Actions Gap 227 : Connecting with Hearts and Minds 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 059 : Founder Friday! Joshua Boyt, Metronome Coffee   The BEST in commercial coffee equipment! www.prima-coffee.com/keys   Want the best plant based beverage for your coffee drinks? www.pacificfoods.com/food-service