Nothing is permanent and this is especially true for ways of reaching your target audience. In this episode, Katie McCourt, Co-Founder of Pantee talks about doing your own PR and reaching out to publications. She walked us through her experience and how she landed some big press, as well as what it did for her business. Get ready to listen and learn.KEY TAKEAWAYS FROM THIS EPISODEEvery PR placement has a story behind it.The key to getting good PR is having a good brand story.Try to find the e-mail addresses of authors who write things related to your product, and send them e-mails about your brand, following up multiple times. If you don't hear back, don't get disheartened- try again.More and more consumers are looking for some sort of emotional connection with brands.Celebrate all the small wins.Today’s Guest:Katie McCourt is the Co-Founder of Pantee together with her sister Amanda.Pantee is an apparel brand that makes underwear from deadstock t-shirts.Connect and learn more about Katie and Pantee here:Website: https://www.pantee.co.ukInstagram: https://www.instagram.com/panteeLinkedIn: https://www.linkedin.com/in/katiemccourt/We’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply