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005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)

005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from…

FromThe MAFFEO DRINKS Podcast


005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from…

FromThe MAFFEO DRINKS Podcast

ratings:
Length:
24 minutes
Released:
Apr 30, 2023
Format:
Podcast episode

Description

In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of ⁠⁠Distillery Nation⁠⁠ and founder of the ⁠⁠Mastrogiannis Distillery and Winery⁠⁠.

They spoke about the importance for brands to build demand and trust by educating consumers about the category and drinking occasion rather than just talking about their brand. They also suggest that brands offer something unique to stand out without overcomplicating things by creating a product just for geeks. In the end, Ilias asked Chris questions to help listeners understand better who he is and what he does.

I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.

About the Host: ⁠⁠⁠Ilias Mastrogiannis⁠⁠
About the Interviewee: ⁠⁠⁠Chris Maffeo⁠⁠

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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Apr 30, 2023
Format:
Podcast episode

Titles in the series (63)

This is a podcast for people interested in the drinks industry. With a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case, to pallet. Host Chris Maffeo brings all his industry experience, building premium brands across 30+ markets. In each episode, he interviews drinks founders, managers, salespeople, bartenders, and distributors. Brands are built bottom-up. https://twitter.com/maffeodrinks https://www.winningwithdrinks.com/ https://maffeodrinks.com/