1 min listen
005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from…
005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from…
ratings:
Length:
24 minutes
Released:
Apr 30, 2023
Format:
Podcast episode
Description
In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of Distillery Nation and founder of the Mastrogiannis Distillery and Winery.
They spoke about the importance for brands to build demand and trust by educating consumers about the category and drinking occasion rather than just talking about their brand. They also suggest that brands offer something unique to stand out without overcomplicating things by creating a product just for geeks. In the end, Ilias asked Chris questions to help listeners understand better who he is and what he does.
I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Ilias Mastrogiannis
About the Interviewee: Chris Maffeo
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
They spoke about the importance for brands to build demand and trust by educating consumers about the category and drinking occasion rather than just talking about their brand. They also suggest that brands offer something unique to stand out without overcomplicating things by creating a product just for geeks. In the end, Ilias asked Chris questions to help listeners understand better who he is and what he does.
I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Ilias Mastrogiannis
About the Interviewee: Chris Maffeo
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Apr 30, 2023
Format:
Podcast episode
Titles in the series (63)
Trailer: welcome to The MAFFEO DRINKS Podcast by The MAFFEO DRINKS Podcast