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050 | Ponds, Lakes, Oceans: How to Master The Basics From Distilling to Selling Bottles | Part 1/2 with Ilias Mastrogiannis (Seattle, WA, USA)

050 | Ponds, Lakes, Oceans: How to Master The Basics From Distilling to Selling Bottles | Part 1/2 with Ilias Mastrogiannis (Seattle, WA, USA)

FromThe MAFFEO DRINKS Podcast


050 | Ponds, Lakes, Oceans: How to Master The Basics From Distilling to Selling Bottles | Part 1/2 with Ilias Mastrogiannis (Seattle, WA, USA)

FromThe MAFFEO DRINKS Podcast

ratings:
Length:
31 minutes
Released:
Mar 5, 2024
Format:
Podcast episode

Description

In Episode 050 I had the pleasure of chatting with Ilias Mastrogiannis. He is the Founder of Distillery Nation Podcast and Mastrogiannis Winery and Distillery, based in Washington State, inspired by Greek tradition. I hope you will enjoy our chat.

Time Stamps
0:00 Intro
0:51 Ilias' Podcast
3:59 Building Demand
5:30 Starting Product
6:46 Traditional Vs Modern Occasions
10:38 Ring Road of Messaging
16:23 Event Driven Messaging
20:26 Event Specialized Products
24:25 Dusty Vs Vibrant Categories
28:22 Primacy of Cocktail List?
30:52 Outro

About The Host: Chris Maffeo
About The Guest: Ilias Mastrogiannis
Released:
Mar 5, 2024
Format:
Podcast episode

Titles in the series (63)

This is a podcast for people interested in the drinks industry. With a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case, to pallet. Host Chris Maffeo brings all his industry experience, building premium brands across 30+ markets. In each episode, he interviews drinks founders, managers, salespeople, bartenders, and distributors. Brands are built bottom-up. https://twitter.com/maffeodrinks https://www.winningwithdrinks.com/ https://maffeodrinks.com/