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018 | Back Bars & Cocktail Menus: from being visible to driving rotation | Part 2/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo,…
018 | Back Bars & Cocktail Menus: from being visible to driving rotation | Part 2/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo,…
ratings:
Length:
34 minutes
Released:
Jul 27, 2023
Format:
Podcast episode
Description
This is the second part of the chat with Adrián Michalčík. He is the Global Winner of the Diageo WorldClass 2022 and Global Top 6 in 2016. He is the Director of Mixology at Pier 42 in Oslo.
Main topics discussed:
• What happens after selling the first bottle to a bar
• How to drive rotation in bars
• Visibility: Back bars, beverage menus, and cocktail menus
• Support bars with physical and development tools
• Being specific vs. versatile on a target occasion
About the Host: Chris Maffeo
About the Guest: Adrián Michalčík
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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Main topics discussed:
• What happens after selling the first bottle to a bar
• How to drive rotation in bars
• Visibility: Back bars, beverage menus, and cocktail menus
• Support bars with physical and development tools
• Being specific vs. versatile on a target occasion
About the Host: Chris Maffeo
About the Guest: Adrián Michalčík
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Jul 27, 2023
Format:
Podcast episode
Titles in the series (63)
Trailer: welcome to The MAFFEO DRINKS Podcast by The MAFFEO DRINKS Podcast