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012 | The shelf-life mindset: what can spirits learn from beer to drive rotation | Part 1/2 of the Interview with Philip Duff, Founder of Old Duff Gen…
012 | The shelf-life mindset: what can spirits learn from beer to drive rotation | Part 1/2 of the Interview with Philip Duff, Founder of Old Duff Gen…
ratings:
Length:
36 minutes
Released:
Jun 17, 2023
Format:
Podcast episode
Description
This episode is a selection of Chris Maffeo's chat with Philip Duff.
They spoke about the difference between beer, wine, and spirits and what Spirits marketers can learn from the beer industry by better understanding the ecosystem - from breweries/distilleries through importers/distributors/wholesalers/bar owners/staff/bartenders/consumers. The importance of avoiding the far too common disconnect between marketing guidelines and actual bar practices. They spoke about cocktail occasions being a popular trend many brands want to participate in. Some have a credible story, while others seem like random marketing inventions.
If you enjoyed the episode, please rate it and share it with your friends and colleagues.
To find out more, listen to the Philip Duff Show (podcast).
About the Host: Chris Maffeo
About the Guest: Philip Duff
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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
They spoke about the difference between beer, wine, and spirits and what Spirits marketers can learn from the beer industry by better understanding the ecosystem - from breweries/distilleries through importers/distributors/wholesalers/bar owners/staff/bartenders/consumers. The importance of avoiding the far too common disconnect between marketing guidelines and actual bar practices. They spoke about cocktail occasions being a popular trend many brands want to participate in. Some have a credible story, while others seem like random marketing inventions.
If you enjoyed the episode, please rate it and share it with your friends and colleagues.
To find out more, listen to the Philip Duff Show (podcast).
About the Host: Chris Maffeo
About the Guest: Philip Duff
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Jun 17, 2023
Format:
Podcast episode
Titles in the series (63)
Trailer: welcome to The MAFFEO DRINKS Podcast by The MAFFEO DRINKS Podcast