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049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem | Part 2/2 with Stephanie Jordan, Co-Founder of B Corp Avallen Spirits (Amsterdam, NL)

049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem | Part 2/2 with Stephanie Jordan, Co-Founder of B…

FromThe MAFFEO DRINKS Podcast


049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem | Part 2/2 with Stephanie Jordan, Co-Founder of B…

FromThe MAFFEO DRINKS Podcast

ratings:
Length:
33 minutes
Released:
Feb 27, 2024
Format:
Podcast episode

Description

In Episode 049 I continued the conversation with Stephanie Jordan from Episode 048.
She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he runs her Sales & Marketing Consultancy, Drinking Out Loud.
Before that, she ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.

Time Stamps
0:00 Intro
0:14 Sustainable Packaging
9:36 Selecting Sustainable Outlets?
13:18 Role Of An Importer
16:10 Ensuring Wholesaler Rotation
20:00 Big Fish Small Pond, Small Fish Big Pond?
23:19 Biggest Professional Change Becoming A Founder?
31:38 Wrap-Up
33:12 Outro

About The Host: Chris Maffeo
About The Guest: Stephanie Jordan
Released:
Feb 27, 2024
Format:
Podcast episode

Titles in the series (63)

This is a podcast for people interested in the drinks industry. With a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case, to pallet. Host Chris Maffeo brings all his industry experience, building premium brands across 30+ markets. In each episode, he interviews drinks founders, managers, salespeople, bartenders, and distributors. Brands are built bottom-up. https://twitter.com/maffeodrinks https://www.winningwithdrinks.com/ https://maffeodrinks.com/