In Episode 024, I had the privilege of interviewing Alex Ouziel, Founder of 9diDANTE Vermouth and CEO of FIOL Prosecco. He's a veteran of our industry, with many years in the game. He has previously spent ten years in Bacardi, from VP and Managing Director of Eastern Europe to President of Asia, Middle East, and Africa. He possesses a truly international perspective on drinks. I hope you enjoy our conversation.

Main Topics Discussed:
From 0 to 1 Bottle

Dark Marketing
Importance of Differentiation
Selling to Bars when Small


From 1 Bottle to 1 Case

Why be on the Cocktail Menu?
Necessity of Hunting & Farming Systems
Adapting to what Bars need.


From 1 Case to 1 Pallet

Building Distribution Networks
Advantages of Brand Ambassadors
Working with Distributors


About the Host: Chris Maffeo
About the Guest: Alex Ouziel

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