I’m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series. Across these 6 episodes I’ll be exploring Modern Wine Communication and marketing in the company of some of the world’s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven’t already subscribed wherever you’re listening then sign up today so you don’t miss an episode. We kick things off today in the company of Darren Oemcke and Simon West of Aussie Wine Chats podcast.  Intro Simon West Origin Story Darren Oemcke Origin Story Adelaide orientation Market changes since COVID Direct to consumer (DTC)  Marketing best practices Reaching the trade Aussie Wine podcast deep dive Education Programmes- exporting and wine tech startups Future marketing plans for winemakers 7-11-4 and long format marketing Riverland wine If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/457 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ?? Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: glenn@velournet.dk Guests: Darren Oemcke, Simon West, Aussie Wine Chat GUEST CONTACT: https://linktr.ee/aussiewinechat Date recorded: 29 Oct 2021 Listen and subscribe: www.interpretingwine.com  CONTACT ME: Youtube: www.interpretingwine.com/youtube Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable Instagram: https://www.interpretingwine.com/instagram Facebook: https://www.interpretingwine.com/facebook Twitter: https://www.interpretingwine.com/twitter Linkedin: https://www.interpretingwine.com/linkedin Clubhouse: https://www.interpretingwine.com/clubhouse   Email: hello@interpretingwine.com   Wine Communication Series SERIES DIRECT LINK www.interpretingwine.com/457