I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Wine Fair 40th Anniversary Special series. Across these 2 episodes I’ll be exploring the state of affairs for the fair in the company of Event Director Hannah Tovey.  This first episode covers the changes since I last interviewed Hannah in the lead up to 2019, where we discuss: Reflections on the successes of 2019  The events that saw the 2020 fair cancelled Deep dive into the digital LWF 2021- the case study that hasn’t yet been written Spirit of adaptation within the fair Changing demographic of visitors over time   If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/469 Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: glenn@velournet.dk GUEST CONTACT: Hannah Tovey, Event Director, London Wine Fair https://www.londonwinefair.com/ Date recorded: 6 May 2022 Listen and subscribe: www.interpretingwine.com  CONTACT ME: Youtube: www.interpretingwine.com/youtube Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable Instagram: https://www.interpretingwine.com/instagram Facebook: https://www.interpretingwine.com/facebook Twitter: https://www.interpretingwine.com/twitter Linkedin: https://www.interpretingwine.com/linkedin Clubhouse: https://www.interpretingwine.com/clubhouse   Email: hello@interpretingwine.com   40th Anniversary Special SERIES DIRECT LINK www.interpretingwine.com/469