I’m Lawrence Francis, Host of Interpreting Wine. Today we look ahead to the 2024 Pura Sede natural wine fair in the company of Fair Founder Florian Tonello. This year’s edition takes place in Lisbon on Sat 23 and Sun 24 March 2024 Tickets available at https://www.purasedelisboa.com  (00:00:08) Episode intro (00:01:30) Florian Origin Story (00:03:06) Touring and meeting Natural Wine producers in France (00:05:30) Opening wine shop in Hackney Road (00:13:50) Moving to Berlin and meeting producers (00:25:19) Moving to Lisbon (2019) and launching Ladidadi  (00:29:39) Pura Sede (2020) (00:35:33) Virtual tour of Florian’s Farm  (00:38:50) Current production (00:46:14) Pura Sede - Sat 23 and Sun 24 March 2024  If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/547 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ?? Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Florian Tonello, Pura Sede https://www.purasedelisboa.com Date recorded: 22 Feb 2024 Listen and subscribe - https://www.interpretingwine.com/547 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin https://www.interpretingwine.com/547 - Florian Tonello, Pura Sede