I’m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series. Across these 6 episodes I’ll be exploring Modern Wine Communication and marketing in the company of some of the world’s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven’t already subscribed wherever you’re listening then sign up today so you don’t miss an episode.   We continue the series in the company of Drew Thomas Hendricks of Legends Behind the Craft Intro Origin Story Storytelling and Rutherford Rentals examples Trade show recommendations Podcast microcontent deep dive How Drew started the podcast Lawrence’s appearance on Legends Behind the Craft podcast Other audio platforms Looking ahead for Barrels Ahead *new podcast alert*   If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/458 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ?? Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: glenn@velournet.dk Guest: Drew Thomas Hendricks, Legends Behind the Craft GUEST CONTACT: Drew Thomas Hendricks https://barrelsahead.com/ Date recorded: 4 Nov 2021 Listen and subscribe: www.interpretingwine.com  CONTACT ME: Youtube: www.interpretingwine.com/youtube Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable Instagram: https://www.interpretingwine.com/instagram Facebook: https://www.interpretingwine.com/facebook Twitter: https://www.interpretingwine.com/twitter Linkedin: https://www.interpretingwine.com/linkedin Clubhouse: https://www.interpretingwine.com/clubhouse   Email: hello@interpretingwine.com   Wine Communication Series SERIES DIRECT LINK www.interpretingwine.com/457