While January can be a slow month for some hospitality-based businesses, it can also be a chance to take a look under the hood to make sure that the customers walking through the door are getting the best possible experience. It’s also a chance to make any adjustments so that the rest of the year delivers a quality experience. This is looking like a tough year ahead for brewers and while there is a focus on the dollars coming in, there are other things that brewers should be looking for to keep business fresh and booming and practical steps that can be taken to stem downturns. To dive into this the BYO Nano Podcast reached out to Michael Varda the Founder of Craft Beer Advisory Services the first and only full-service market research firm exclusively dedicated to craft beer.He began his professional career in market research roles advising some of the nation's top universities on attracting students and several Fortune 50 companies on improving brand perceptions. In addition to CBAS, he also leads brand perception research at a Fortune 100 financial firm. Combining his research skill with a passion for craft beer, CBAS was born in Fall2021. Since its founding, Michael has delivered CBAS research to more than 200 breweries in 40+ states and more than 10 countries.The BYO Nano Podcast Episode 37 is sponsored by:ABS CommercialABS Commercial has been a full-service brewery outfitter for over 10 years, offering brewhouses, tanks, keg washers, and small parts to brewers across the country. We’re in this business because we are brewers, so we know the ins and outs of the process and can design the perfect set-up for you, whether just starting out or looking to expand. We keep tanks in stock and ready to ship so you can get equipment in your hands sooner. Shop now at abs-commercial.com.Fermentis Hey nanobrewers! Discover SafBrew™ BR-8 by Fermentis, the first dry Brett for secondary fermentation. This yeast strain is a reliable tool for attaining a slightly funky, specific phenolic character in your beers, and is already available in 100-gram format and soon in 5-gram sachets! Discover more about SafBrew™ BR-8 or other yeast strains on www.fermentis.com.BYO Nano+ MembershipGet access to hundreds of hours of on-demand videos covering small craft brewery strategies with BYO’s new Nano+ Membership. Learn from craft beer experts watching replays of past NanoCon seminars plus a complete library of in-depth workshops. You’ll also have full online access to all of BYO’s digital content and an annual print magazine subscription. Check out byo.com/nanoplus for more details.BYO Nano Brew Podcast Episode 37Host: John HollGuest: Michael VardaContact: nano@byo.comMusic: Scott McCampbell