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025 | Starting from the Taste Profile: when liquids transcend categories and solve a customer's need. | Part 1/2 with Maurice Doyle, CEO of Compass Bo…
025 | Starting from the Taste Profile: when liquids transcend categories and solve a customer's need. | Part 1/2 with Maurice Doyle, CEO of Compass Bo…
ratings:
Length:
40 minutes
Released:
Sep 12, 2023
Format:
Podcast episode
Description
This is the first part of the chat with Maurice Doyle. He's the CEO of Compass Box Whisky. He's a coach and brings three decades of industry experience, having held senior leadership roles at Bacardi, William Grant and Sons and Suntory. I hope you will enjoy our chat.
Main Topics Discussed:
From 0 to 1 Bottle
- Conceiving of your brand
- Differentiating yourself
- Why people drink
From 1 Bottle to 1 Case
- Building Demand Efficiently
- The importance of repeat consumers
- The value of On-Trade
From 1 Case to 1 Pallet
- Expanding your drinks range
- The power of consistency
- Always think of the second sale
About the Host: Chris Maffeo
About the Guest: Maurice Doyle
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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Main Topics Discussed:
From 0 to 1 Bottle
- Conceiving of your brand
- Differentiating yourself
- Why people drink
From 1 Bottle to 1 Case
- Building Demand Efficiently
- The importance of repeat consumers
- The value of On-Trade
From 1 Case to 1 Pallet
- Expanding your drinks range
- The power of consistency
- Always think of the second sale
About the Host: Chris Maffeo
About the Guest: Maurice Doyle
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Sep 12, 2023
Format:
Podcast episode
Titles in the series (63)
Trailer: welcome to The MAFFEO DRINKS Podcast by The MAFFEO DRINKS Podcast