For so many people cold brew is the first step into the world of specialty coffee. In order to truly serve our customers well we need to make sure that, when we offer cold brew, we do it in a way that is engaging, fun, relatable, and helps showcase to them the vast possibilities of specialty coffee. Well, today we get the privilege to talk with the someone who has spent year exploring, tasting, and talking to creators of some of the best cold brew out there. Rachel Dillon is the host of "The Cold Brew Chick" podcast. A show that takes a deep dive into the multi-faceted world of cold brew and the story of those who produce it. Today she sits down with us and gives us 6 tips on how how we can level-up our cold brew game from all that she has learned from her own conversations and experiences as the ultimate cold brew consumer You will learn about: Why Nitro may not be for you What immersion cold brews can offer The power of samples  Flash chill vs cold brew The importance of integrity in marletign How to stand out when you bottle your cold brew Helpful and customer focused mentalities toward cod brew    Links: www.coldbrewchick.com Instagram     Related episodes: Consumer Revolution Decoding Decaf 10 Reasons to Love the Customer