Not all bold brew is created equal! The difference between offering your customers an average experience vs an outstanding one comes down to basics, attention to detail, creativity, and a craft mindset toward the liquid juggernaut that is cold brew. As the cold brew season ramps up we need to elevate our cold brew offerings and boy do we have just the person to help us do it.  Matt Bushman is the Co-Founder of Alto Cold Brew, a company whose mission is to help shops elevate their cold brew through innovative products, unique perspectives, shared knowledge, and events. In the years since founding the company Matt and his business partner Joey Ruiz have not only created a great product but they have also created a robust and growing bank of resources to help their customers raise their cold brew game.  Today we get tactical and practical as we talk with Matt all about the basics of good cold brew, the overlooked essentials of execution, creativity, pit falls to avoid, sanitation, and solids steps you can take today to bring your cold brew to a higher level.  Summer is almost here. As economies begin opening back up, and people start heading back out to their local coffee shop, NOW is the time to take stock of how your cold brew program and really take it to the next level.  You will learn about: How Alto was created  What makes quality cold brew Sanitation concerns Creative menu ideas Logistics and operations that scale How to approach cold brew as a craft Offering more to your customers The importance of systems Cold brew in the time of COVID Links: www.altocoldbrew.com Instagram    Related episodes: 6 Tips for Cooler Cold Brew w/ the Cold Brew Chick, Rachel Dillon 175 : How to Keep your Cool : An Ice Machine, and Cooler Maintenance Master Class w/ Luke Peterson of The Maintenance Department Coffee and Cocktails w/ Amanda Whitt   The BEST in commercial coffee equipment www.prima-coffee.com/keys   Want the best plant based beverage for your coffee drinks?  www.pacificfoods.com/food-service