Ever wondered why some brands, like Kleenex or Apple, become so ingrained in our lives that they feel like part of the family? Curious about the secret sauce behind such unforgettable brands?In this episode, branding experts Bill Petrie and Kirby Hasseman sit down with me to dive into the intricacies of building iconic brands, the importance of brand consistency, and how to establish a unique brand. Trust me, when it comes to strategic marketing and branding, these guys know their stuff!We go deep into branding principles with Bill and Kirby, uncovering the power of showing up, the impact of obsessing over the small details, and the difference between brand marketing and target marketing.It's a treasure trove of insights, chock-full of lively banter and practical branding tips. So, are you ready to take your branding knowledge to the next level? Can't wait for you to hear it!Here are the key takeaways from this episode:01:58 - How Bill and Kirby started the Promo UPFront Podcast03:22 - Engaging with people’s content helps build relationships06:10 - The selection process for the Powerhouse Women of Promo list11:13 - It’s the small things that make the biggest difference especially in customer service15:23 - The difference between Brand Marketing and Target Marketing17:57 - Showcase your expertise through meaningful ways19:54 - Kirby’s TARGET acronym in marketingAbout Our GuestsAward-winning branding expert Bill Petrie is a co-founder of Brandivate and the co-host of the Promo UpFront podcast. Bill's unique strategic thinking and passion for branding make him a sought-after advisor for businesses seeking to elevate their brand awareness. He, along with Kirby, founded their podcast to help others navigate the world of branding, sharing their insights and strategies with a global audience.Kirby Hasseman, CEO of Hasseman Marketing and co-host of the Promo UpFront podcast, is known for his marketing expertise and commitment to excellence. Famous for his 'Monday Minute' and strong social media presence, Kirby uses his platform to educate and inspire. He's not only a marketing expert but also a mentor for those seeking to master the art of branding. Together with Bill, they make a dynamic duo in the branding and marketing sphere, sharing their wisdom through their podcast and daily engagements.About MeHey there, I'm Joelly (aka the Branding Badass). For more than 20 years, I've immersed myself in the dynamic world of brand strategy, marketing and branded merch.In 2021, I launched 'BRANDING MATTERS' - a podcast designed to help marketers and business owners create brand equity to increase profit.With each episode, I dive deep into the world of brand identity, digital marketing strategies, and content creation, alongside leaders and experts, all sharing their inspirational stories and powerful branding insights.I'm immensely proud that 'BRANDING MATTERS' has made waves in the industry, ranking #3 on Feedspot's "10 Best Canadian Branding Podcasts," holding a spot on Goodpods "100 Top Indie Marketing Pods," and standing as the only podcast on the #Online18 for 2022: Promo's Most InfluThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca