My guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy that helps investors, startups and Fortune 500s become category leaders.Kevin’s critically-acclaimed book Play Bigger, introduces business to the idea of category design and has sold more than 150,000 copies worldwide.During our conversation we discuss everything from creating a new brand to creating a new business category.Other topics include:The value of dominant designWhy disruption is a bad wordHow to create a category that mattersAnd why first to market doesn’t mean squatI hope you enjoy our conversation and learn a few things to help you with your branding.???????? ??????? ?? ??????? ?? ??? ?? ???????? - ??? ?? ????? ???????’? ???? ??????? ????? ?????? ??? ???? ?? ?????.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email brandingmatters@genumark.comThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca