In this episode I'm sitting down with Chris Kneeland, the Co-founder and CEO of Cult Collective; North America's leading marketing engagement agency. Chris is also the founder of The Gathering - a Forbes top rated business summit and a master class for brand and business leaders looking to reap the benefits of a "cult-like adoration".This celebrated author, speaker and marketing maestro knows that true customer engagement isn’t about getting people to buy—it’s about getting them to buy in. He believes when customers get involved, contributing their voice, and not just their dollars, they are worth their weight in gold. I invited Chris to be a guest in my show to learn about cult brands and what they do differently to foster a community of users. I also wanted to get his point of view on loyalty programs and what, if any, their role plays in branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca